To avoid looking like a clown, try these steps to choosing blush & applying it

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First choose the color using nature as your guide, the trick is to find a color that matches your cheeks when they're flushed after exercise or being out in the cold.

For a quick test, 'spank' your cheeks & use the resulting color as a guide.
Another trick is to match your lip color.

Fair skin looks great in rose, olive in peach & dark skin in apricot or even red.

Now that you have the color, choose the right formula for your skin type.
Powder is typically best for oily & combo skin.
Cream is great for dry skin.
Liquid and gel are great for oily skin. For even better results, combine cream & powder together.

Apply foundation, eye color & lipstick. While blush is usually your 2nd-to-last makeup step (before powder), you should experiment with what works best for you. Some makeup artists like to apply blush BEFORE foundation for a more 'natural' look.

Throw out the freebie 'Barbie-size' blush brush that comes with the blush.

Use a professional full brush instead but don't use the same brush you use for your powder.

Put the blush on your brush, tapping off any excess or put a dab of gel on your fingers.

Look into the mirror and smile. This helps you figure out where the 'apple' of your cheek is.

Since you want a healthy flush, it's best to apply blush only to apples of your cheeks.
Keep color light & blended.

If you're using gel or cream, dabbing it on with your middle finger, then blend with your ring & middle finger. The clean finger will pick up any excess blush.

If you've gone a bit too heavy on the powder blush, a bit of translucent powder over it will calm it down.

For cream blush, blot the color off with a tissue.

Since gel & liquid blush 'stain' the cheeks, the only way to lighten them is it wash your face, moisturize and reapply your makeup, this time more sparingly.

Finish your look with a sweep of translucent powder.

Tips:

Clean your brushes with baby wipes. If you don't keep your brushes clean, they'll gather bacteria and transfer it to your skin.

For a sexy look, dab a little shimmery blush on the highest point of your cheekbone nearest your eye.

Using powder blush? Always sweep it in one direction. Going over & over or around and around causes streaks & can hurt your brush.

Cream blush is great for mature skin. It blends easily & therefore looks very natural. For gel or cream blush, dab a dot on the apple of the cheek and two smaller dots up the cheekbone. Blend the dots together up to the hairline.

Dusky pink blush will warm up any tired-looking skin.

What You Need:
blush
professional blush brush
mirror
translucent powder
bronzer blusher